ShareSpace- Ep11 What We Learned About the Future of Fractional CMOs — with Siddharth Deshmukh

Just wrapped an insightful LinkedIn Live with Siddharth Deshmukh exploring the fractional CMO space. Here's what we discovered:

➡️ The "Why Now" Moment The fractional model isn't new—strategic advisors have always existed. But post-COVID, it gained legitimacy as a defined career path. Companies now openly say "he's playing a fractional role in two companies" without batting an eye.

➡️ Beyond the Gig Economy This isn't just about layoffs or stopgap solutions. As Siddharth Deshmukh noted: "I don't see a way back to a hierarchical job system ever coming back." We're witnessing a fundamental shift from boss-to-client relationships, treating each engagement as true partnership.

➡️ The Human Judgment Premium Here's the key insight: Something with have spoken about in our previous sessions as well! While AI handles routine tasks, experienced fractionals offer irreplaceable human judgment. They question AI outputs, challenge assumptions, and provide strategic thinking built from years of problem-solving experience.

➡️ The Fractional Advantage Unlike traditional consultants, fractionals often have budget authority and team responsibility; real skin in the game.

The most successful fractionals aren't just filling gaps—they're bringing specialized expertise that many companies couldn't access otherwise.

▶️ Watch Here