A Fractional CMO is a part-time, executive-level marketing leader who delivers the strategic leadership and accountability of a full-time Chief Marketing Officer—without the cost of a permanent hire. They work as an extension of your leadership team to define strategy, align sales and marketing, oversee execution, and ensure measurable results. 

A Fractional CMO is embedded within your business, leading your marketing function with ongoing accountability—defining direction, managing execution, and driving growth. A consultant, by contrast, provides expert advice on specific issues or projects but does not stay to lead implementation or ensure outcomes. 

Our approach combines strategy with execution. We don’t just advise—we lead. With 20+ years of B2B marketing transformation experience, we bring the perspective of a seasoned CMO, the agility of a consultant, and the hands-on accountability of an embedded leader. This ensures strategy translates into measurable business impact. 

A Marketing Audit is a comprehensive, diagnostic engagement that assesses your current strategy, digital presence- including website and social media, messaging, MarTech stack, and campaigns. It delivers a clear roadmap with actionable recommendations. 

In contrast, Advisory Services are flexible, session-based consultations focused on solving a specific marketing challenge like new market entry, product launch or marketing transformation or guiding leadership decisions in real time.  

The Marketing Audit is a strategic diagnostic that evaluates your marketing across five key dimensions: 

• Positioning and messaging 

• Channel strategy 

• Lead generation and funnel health 

• MarTech stack effectiveness 

• Team structure and operational readiness 

It results in a clear, prioritized roadmap with actionable recommendations tailored to your growth stage and business model. 

Advisory Services are flexible, strategic engagements designed for focused decision-making. Whether you're launching a new product, entering a new market, or rethinking your brand strategy, these sessions offer expert input on: 

• Go-to-market planning 

• Messaging refinement 

• Campaign architecture 

• Martech/tool selection 

• Board/investor-facing strategy 

Perfect if you don’t need ongoing execution support but do need senior guidance at critical moments. 

An Advisory Session is a short, focused consultation to solve a specific challenge. A Marketing Audit is more comprehensive—assessing multiple aspects of your marketing and producing a roadmap for long-term improvement.

We apply a blend of agile methodologies, data-driven decision frameworks, and MarTech best practices. Our approach balances immediate wins with sustainable transformation—ensuring your marketing becomes more efficient, accountable, and growth-oriented.