The AI Adoption Lab
Deploying AI is easy; driving adoption is the real transformation. True adoption only happens when people trust the process.
Three Tiers. One Clear Direction.
A B2B marketing audit helps startups and growth-stage companies review current marketing and business development activities with an aim to identify strengths and opportunities for growth and improvements. Done by an independent body, this review helps in providing an unbiased view of the current state of marketing impact and identifies areas that require focused attention and investment.
Every tier is a complete, structured engagement and not a scaled-down version of the next.
Start where you are. Grow from there.
Snapshot
Your marketing in focus fast
$299
Pre-Assessment using WhiteSpace Thinking’s time-test audit framework
60-min diagnostic session
Top 3 growth gaps identified
Written findings document
Recommended next steps for your stage
Clarity
From diagnosis to direction
$599
Everything in Snapshot, plus:
Deeper written audit report
Deep 90 min session post assessment
Prioritized 90-day action roadmap
Tied directly to your business goals
Market positioning , elevator pitch suggestions
The WhiteSpace
The full transformation
Custom scoped engagements priced by stage, company size, and growth goals.
Everything in Clarity, plus:
Competitive landscape analysis
30-60-90 plans
In person/virtual full day workshop with leadership team
Frequently Asked Questions
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Surveys capture what people are willing to write down. Town halls capture what people are willing to say publicly. The AI Adoption & Change Lab is a facilitated diagnostic designed specifically to surface what falls between those two — the honest, nuanced, often contradictory experiences that only emerge in a structured, psychologically safe environment.
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The Lab is most effective 8-16 weeks post-implementation , when teams have enough experience to have formed real opinions, but early enough that the findings can shape adoption strategy before patterns become entrenched. It can also be run pre-implementation as a change of readiness diagnostic.
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Yes. The Lab is designed to be run as a single team session or as a series across multiple business units. Running it across teams allows for cross-functional comparison of adoption barriers — which is often where the most valuable organizational insights emerge.
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Yes, and this is one of our fastest-growing use cases. AI consultancies and technology companies use the Lab as a people-focused complement to their technical implementation work. It deepens client outcomes, differentiates the engagement, and builds longer-term advisory relationships.
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The workshop is a professionally facilitated session lasting two to three hours, which can be conducted either virtually or in-person. It works best with groups of eight to twenty participants. There is an optionfor a leadership debrief that includes structured recommendations, and participants receive a summary document outlining key insights from the session.
Ready to Hear What Your
Teams Are Not Saying?
The AI Adoption & Change Lab gives your organization the signal it needs to turn implementation into real adoption. Start with a conversation.