A Journey in B2B Marketing Leadership and Women’s Empowerment

I’m Shruti Batra, Founder and Fractional CMO of WhiteSpace Thinking. With 20+ years in B2B marketing, I help growth-stage companies transform their marketing into a powerful, sustainable driver of business growth.

WhiteSpace Thinking was born from my belief that real impact lies in the whitespace — between strategy and execution, people and process, ambition and action. I’m passionate about building marketing functions that are human-centered, tech-enabled, and results-driven.

Outside of work, I’m a mom of two, a yoga enthusiast, and a lifelong learner — committed to helping leaders show up with purpose and lead with courage.

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