B2B Marketing Audit
The B2B Marketing Audit Solution offered by WhiteSpace Thinking is a structured diagnostic that reveals exactly what's working, what's wasted, and where your biggest growth opportunity lives.
Three Tiers. One Clear Direction.
A B2B marketing audit helps startups and growth-stage companies review current marketing and business development activities with an aim to identify strengths and opportunities for growth and improvements. Done by an independent body, this review helps in providing an unbiased view of the current state of marketing impact and identifies areas that require focused attention and investment.
Every tier is a complete, structured engagement and not a scaled-down version of the next.
Start where you are. Grow from there.
Snapshot
Your marketing in focus fast
$299
Pre-Assessment using WhiteSpace Thinking’s time-test audit framework
60-min diagnostic session
Top 3 growth gaps identified
Written findings document
Recommended next steps for your stage
Clarity
From diagnosis to direction
$599
Everything in Snapshot, plus:
Deeper written audit report
Deep 90 min session post assessment
Prioritized 90-day action roadmap
Tied directly to your business goals
Market positioning , elevator pitch suggestions
The WhiteSpace
The full transformation
Custom scoped engagements priced by stage, company size, and growth goals.
Everything in Clarity, plus:
Competitive landscape analysis
30-60-90 plans
In person/virtual full day workshop with leadership team
Frequently Asked Questions
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A B2B marketing audit is a comprehensive evaluation of company/ brand’s marketing strategy, activities, and performance. It is an independent review of current activities with an aim to identify strengths and opportunities for growth and improvements
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A b2b marketing audit helps startups and growth stage companies, review current marketing and business development activities with an aim to identify strengths and opportunities for growth and improvements. Done by an independent body, this review helps in provide an unbiased view of current state of marketing impact and identify areas that require focus attention and investment.
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Goals & Objectives: Are they clear and aligned?
Market & Targeting: Are we reaching the right audience?
Positioning & Branding: Is our brand message effective?
Marketing Mix: Product, Price, Place, Promotion - are they optimized
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Channel audit is part of scope for WhiteSpace
Key Areas of Focus:
Content Audit: Evaluate the quality, relevance, and consistency of your content.
Performance Audit: Analyse your website and marketing campaign performance metrics.
Website Audit: Identify opportunities to improve your search engine rankings.
Social Media Audit: Evaluate your social media presence and engagement.
Digital Strategy Audit: Assess the alignment of your digital strategy with business goals.
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Pre-assessment sessions are online. Presentations and workshops for Clarity and WhiteSpace can be done in person on need to need basis. Travel costs would apply.
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Snapshot gives you a focused diagnosis - top 3 gaps, and a written findings document from one 60-min session. Clarity build on that with a deeper audit report, a second strategy session, and a full 90-day action roadmap tied to your business goals.
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Yes, and it's the most common path. Many clients start with Snapshot to get a quick read, then upgrade to Clarity for the full roadmap. Your session from Snapshot counts toward the Clarity engagement, so you only pay the difference.
Your Audit is Led by a Fractional CMO
WhiteSpace Thinking is a B2B marketing studio and fractional CMO practice based in Texas, founded by Shruti Batra , a marketing transformation specialist with a track record of building in-house marketing organizations from 10 to 250 people across four countries.