MARKETING AUDIT AS A SERVICE
Marketing Audit: A Strategic Lens on Your Growth
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A comprehensive evaluation of your company or brand’s marketing strategy, activities, and performance.
It offers an independent review to uncover strengths and pinpoint opportunities for improvement. -
Spot Weaknesses — Identify areas that need enhancement
Unlock Opportunities — Reveal hidden growth potential
Align with Goals — Ensure marketing efforts support business objectives
Optimize Resources — Improve how time, tools, and budgets are allocated
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Are our goals and objectives clearly defined and aligned?
Are we targeting and reaching the right audience?
Is our brand message positioned effectively?
Are we optimizing the full marketing mix – Product, Price, Place, Promotion?
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Objective: Understand your business and marketing objectives, expectations, and identify areas for improvement.
MATURITY
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Objective: Gain actionable insights to optimize your marketing operations, streamline processes, and drive innovation.
Marketing Audit Workshop
Marketing Elements Audit
Marketing Process Audit
MARKETING
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Objective: Gain valuable insights into your digital marketing performance and build roadmap to achieve business objectives.
Gain insights, set a clear vision, and unlock your marketing potential
Duration: 60–90 minutes
Objective: Understand your business and marketing objectives, expectations, and identify areas for improvement.
Key Areas of Focus:
Current Marketing Landscape: Analyze existing marketing efforts for strengths and identify go areas.
Business Objectives: Define your short-term and long-term goals, and how marketing can contribute to their achievement.
MATURITY
Marketing Process Maturity Assessment
Objective: Gain actionable insights to optimize your marketing operations, streamline processes, and drive innovation.
Key Areas of Focus:
Process Maturity Assessment: Evaluate the effectiveness and efficiency of marketing processes using a 9-grid evaluation framework.
Innovation Readiness Assessment: Assess your organization’s ability to adapt to emerging trends and technologies.
Marketing Audit Workshop
Marketing Elements Audit
Marketing Process Audit
MARKETING
Evaluate current performance, uncover hidden opportunities for growth and improvement
Objective: Gain valuable insights into your digital marketing performance and build roadmap to achieve business objectives.
Key Areas of Focus:
Content Audit: Evaluate the quality, relevance, and consistency of your content.
Performance Audit: Analyze your website and marketing campaign performance metrics.
Website Audit: Identify opportunities to improve your search engine rankings.
Social Media Audit: Evaluate your social media presence and engagement.
Digital Strategy Audit: Assess the alignment of your digital strategy with business goals.